Case Study

David Aplin Group Sees 18x ROI on Great Recruiters by Improving Candidate Experience

By partnering with Great Recruiters, Aplin increased their Google rating from a 2.3 to a 4.1 in less than a year. What’s more, they generated $258,000 CAD (over $185,000 USD) more revenue from referral placements over a 12-month period.

Details

Compay Name: David Aplin Group
Website: www.aplin.com

David Aplin Group is a private family and employee-owned Canadian corporation founded in Alberta in 1975. An employment agency for over 40 years, we have been recruiting to fulfill talent demands for businesses across Canada. We build strong connections and leverage our networks to ensure success by having a deep understanding of the professional needs of people and organizations.

Today, David Aplin Group is recognized as one of Canada’s most trusted recruiting firms. Our mission is to positively impact lives, and we do so by living our core values every day.

78%

INCREASE IN ONLINE RATINGS

$238,000

ADDITIONAL REFERRAL REVENUE

18x

ROI ON PLATFORM

Online Reviews Didn’t Reflect Aplin’s Service

Aplin has a lot of happy candidates. But, they noticed there was a disconnect between their happy candidates and the reviews they got online. Like many staffing firms, they didn’t have a reliable process to ask talent for their feedback, capture testimonials, and share reviews online. Without this, those occasional online reviews weren’t reflecting their firm.

Increased Referrals and Grew Faster

When Aplin set out to partner with Great Recruiters, improving their referral rates through a reputation management tool wasn’t on their radar. They found that by sending referral requests to satisfied candidates, they were able to generate more referrals than they could’ve hoped for.

By partnering with Great Recruiters, Aplin increased their Google rating from a 2.3 to a 4.1 in less than a year. What’s more, they generated $258,000 CAD (over $185,000 USD) more revenue from referral placements over a 12-month period.

“Great Recruiters improves our online reputation, drives no-cost referrals, and allows our leadership to proactively manage recruiters to provide a better candidate experience.”

Sarah Tokar

Vice President of Corporate Services, David Aplin

David Aplin Group Sees 18x ROI on Great Recruiters by Improving Candidate Experience

David Aplin Group, which has been named one of Canada’s Best Managed Companies for the past nine years, partnered with Great Recruiters to improve their online reputation. They knew their service was stellar and their candidates were happy — they sought informal feedback often. They were looking to take a more proactive approach to their online reputation.

By partnering with Great Recruiters, Aplin increased their Google rating from a 2.3 to a 4.1 in less than a year. What’s more, they generated $258,000 CAD (over $185,000 USD) more revenue from referral placements over a 12-month period.

“Great Recruiters improves our online reputation, drives no-cost referrals, and allows our leadership to proactively manage recruiters to provide a better candidate experience,” said Sarah Tokar, the Vice President of Corporate Services for Aplin. 

How did Great Recruiters help David Aplin Group? 

1. Increased referrals and saw 18x ROI in the first year by linking reviews and referral requests.

When Aplin set out to partner with Great Recruiters, improving their referral rates through a reputation management tool wasn’t on their radar. They found that by sending referral requests to satisfied candidates, they were able to generate more referrals than they could’ve hoped for. 

“It has been an eye-opener for our recruiters. Before Great Recruiters, we seldom asked for referrals. Now, one referral request after a positive review, and we can place 2 or 3 people from one person’s network.”

Through additional referral revenue generated by Great Recruiters, Aplin saw an 18x ROI on the platform in the first year.  

“I think the biggest surprise for us was the referrals,” said Tokar. “Great Recruiters has brought in $258,000 CAD [over $185,000 USD] in gross margin over a 12-month period.”

2. Improved online reputation by regularly driving positive reviews from happy candidates.

Aplin has a lot of happy candidates. But, they noticed there was a disconnect between their happy candidates and the reviews they got online. Like many staffing firms, they didn’t have a reliable process to ask talent for their feedback, capture testimonials, and share reviews online. Without this, those occasional online reviews weren’t reflecting their firm.

“We’d never intentionally driven reviews, and, as you know, it’s a lot more common for people to post negative reviews anonymously than positive,” said Tokar.

Tokar wanted to make sure that their good service was reflected in their reviews and that any problems that arose with candidates were addressed quickly. 

With Great Recruiters, David Aplin Group gained real-time insight into their recruiting process through simple, automatic review requests that provided feedback from candidates throughout their journey with Aplin. 

“We went from 2.3 stars on Google to 4.1 stars within a matter of months. This was a huge success for us because people look at your online reputation before deciding whether or not to do business with you,” said Tokar.

3. Elevated the candidate journey and empowered recruiters to improve their performance with detailed real-time feedback.

No matter how talented a recruiter is, they might not always have insight into what’s going wrong with a candidate. 

Great Recruiters helps Aplin identify any blind spots so they can keep their candidates happy and help their recruiters continuously grow. 

“It has elevated our level of customer service,” said Tokar. “Managers learn about any issues first-hand and can reach out to the recruiter to help improve their performance.”

With insight into the candidate journey, Aplin can give recruiters real-time feedback on their performance, allowing them to be more agile, more responsive to hiccups in the process, and more tuned in to candidate needs.

“The action items in Great Recruiters have been an invaluable performance management tool. You learn early on if someone isn’t satisfied with something and you can proactively reach out to them and deal with it right away,” said Tokar. 

How does Great Recruiters work?

  1. Request reviews from clients and placed candidates 
  2. Receive reviews and referrals in real-time 
  3. Automatically request referrals from candidates who leave positive reviews
  4. Broadcast reviews and testimonials on social media and on recruiter’s individual profiles
  5. Ground recruiter training and development in candidate feedback 

“We’ve certainly seen success with Great Recruiters, and we saw it early,” said Tokar. “We initially rolled out to just our candidates and saw improvements to our Google rating in the very first month. We expanded to include clients as soon as that platform was available.” 

Learn how you can generate more no-cost referrals, improve your recruiter performance, and provide a better candidate experience with Great Recruiters and book a demo now.

The Results

“I think the biggest surprise for us was the referrals,” said Tokar. “Great Recruiters has brought in $258,000 CAD [over $185,000 USD] in gross margin over a 12-month period.”

Sarah Tokar, Vice President of Corporate Services, David Aplin Group

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