Case Study

Benchmark IT Improves Recruiter Performance and Increases Placements with Great Recruiters

Benchmark IT found that Great Recruiters helped their team make the right decisions, no matter where contacts were in the recruitment process. “Great Recruiters incentivizes good behavior. Our team is constantly aware of the need to do the right thing for people. Great Recruiters helped to foster that.”

Details

Compay Name: Benchmark IT
Website: https://bmarkits.com/

Benchmark IT was established in 2007 by an elite group of senior recruiters who saw the need for an IT staffing firm dedicated to ethics, precision, and personalized service. Since then, Benchmark IT has become a highly regarded technology talent resource in the Tri-state area and a trusted partner among Fortune-ranked companies and middle-market, start-up, and growth-phase firms.

Improved recruiter performance with constant feedback

In recruiting, there’s always someone to call back — an applicant to update, a candidate who needs you to check in after an assignment. Some of this relationship building is mission-critical. And some may not, at face value, impact the bottom line. But, every single touchpoint, if it goes astray, could result in a negative review and influence a firm’s reputation.

Integrates seamlessly with Bullhorn to solicit reviews automatically throughout the candidate lifecycle

When searching for a technology solution in staffing, it’s crucial that a new tool “plays well” with other solutions in your tech stack. And perhaps no player is as important as your ATS. 

Benchmark IT relies on the Great Recruiters integration with their Bullhorn ATS to nurture candidates with review requests throughout the talent lifecycle.

“We’ve increased our placements through the referrals we’ve gotten from candidates on the platform. Right there, it’s paid for itself a few times over.”

John Bemis

Founder and President, Benchmark IT

Benchmark IT Improves Recruiter Performance and Increases Placements with Great Recruiters 

Benchmark IT is a high-touch IT staffing firm dedicated to ethics, precision, and personalized service. They were regularly in touch with their working consultants, checking in often to see how everything was going. But, they didn’t have a system for gathering candidate feedback. They needed a more reliable way to understand the complete health of their consultants. 

John Bemis, Benchmark IT’s Founder and President, connected with Great Recruiters, the candidate experience and reputation management platform, at a TechServe Alliance conference. 

“We thought it would be wonderful if our recruiters could be reviewed all the time,” said Bemis. “A recruiter only places a fraction of the people they deal with. But your reputation depends on how your recruiters treat everybody. If you are just surveying the people who you place, you’re going to get a false sense of how well you’re doing.” 

Benchmark IT has been using Great Recruiters for three years. And in that time, they’ve bolstered recruiter performance, improved their online reputation, and increased their placements.

“Great Recruiters has one of the best ROIs of any of the tools that I use,” said Bemis.

Here’s why.

Improved recruiter performance with constant feedback

In recruiting, there’s always someone to call back — an applicant to update, a candidate who needs you to check in after an assignment. Some of this relationship building is mission-critical. And some may not, at face value, impact the bottom line. But, every single touchpoint, if it goes astray, could result in a negative review and influence a firm’s reputation.

Benchmark IT found that Great Recruiters helped their team make the right decisions, no matter where contacts were in the recruitment process. “Great Recruiters incentivizes good behavior. Our team is constantly aware of the need to do the right thing for people. Great Recruiters helped to foster that.” 

Because of the extra layer of accountability Great Recruiters provides, recruiters are more likely to make those calls back, close the loops for candidates who needed extra attention, and provide more consistent updates on the entire job search process.

 “With Great Recruiters, You’re hanging up a ‘1-800-HOWS-MY-DRIVING sign’ all the time. It keeps everyone on the straight and narrow,” said Bemis.

Integrates seamlessly with Bullhorn to solicit reviews automatically throughout the candidate lifecycle

When searching for a technology solution in staffing, it’s crucial that a new tool “plays well” with other solutions in your tech stack. And perhaps no player is as important as your ATS. 

Benchmark IT relies on the Great Recruiters integration with their Bullhorn ATS to nurture candidates with review requests throughout the talent lifecycle. 

“Great Recruiters is nicely integrated with Bullhorn. Solicited reviews are triggered automatically as the candidates flow through,” said Bemis. “And if review requests aren’t answered, Great Recruiters follows up with candidates automatically with a gentle reminder.”

“We have a 33% response rate to review requests,” said Bemis. “They just flow in without our recruiters lifting a finger. Great Recruiters and Bullhorn together make the whole process seamless.” 

Promote recruiters’ personal brands with dedicated mini-sites

Now more than ever, recruiters make or break a staffing firm’s brand. And while they’re building relationships and working hard to make candidates happy, it can be tricky to find the time to toot their own horns.  

“Recruiters are so busy, it’s hard for them to take those extra steps to promote themselves. Great Recruiters makes it easy. The recruiter mini-sites make it that much easier for recruiters to put themselves out there. Reviews from satisfied candidates show their skills for them.”

For candidates, the sites take the guesswork out of choosing a recruiter, because they can see with just a few clicks the kind of stellar work they can expect from Benchmark IT.

“We’ve had such success with these tools for marketing our company and our team. Great Recruiters has been a great driver of new business for us.”

Boost online reputation by automatically sharing positive reviews

When you get as much positive feedback as Benchmark IT has generated through Great Recruiters, you don’t keep it to yourself. With easy social sharing features and email signature badges, Benchmark IT can easily put their positive reviews directly in front of any contacts who are interested in their services. 

When Benchmark IT shares their positive reviews to their social feeds, they can rely on increased interest in their services.

“If I share a review, I know I can expect to see an uptick in interested candidates in the following days. People trust it more — it isn’t me telling them how great Benchmark IT is — it’s our candidates, it’s their peers. They trust that a lot more,” said Bemis.

“Great Recruiters also spotlights our recruiters on Facebook and LinkedIn when they receive a lot of good reviews. It’s an extra layer of awareness.”

Increased referral placements 

Benchmark IT uses Great Recruiters to encourage happy candidates to take action to bring more candidates into the firm. With Great Recruiters, every candidate who leaves a positive review gets a request to recommend a friend or colleague to Benchmark IT. These happy candidates, who’ve just spent some time reflecting on how satisfied they are with the firm, are primed to refer the best of their network.

“We’ve increased our placements through the referrals we’ve gotten from candidates on the platform,” said Bemis. “Right there, it’s paid for itself a few times over.”

Enjoys the great customer service of the Great Recruiters team

Alongside benefiting from the platform, the Great Recruiters team practices what they preach in terms of fine service. From helping contacts with whatever they need to holding regular webinars to keep customers knowledgeable about industry trends, Great Recruiters shows instead of tells.  

“The customer service has been outstanding. Adam [Conrad, Great Recruiters Founder and President] is really dedicated to the staffing market,” said Bemis. “I really like that they’ve taken the time to do regular Watercooler Chats to let customers talk and share ideas and success stories. Great Recruiters couldn’t be more helpful.”

Benchmark IT

Benchmark IT was established in 2007 by an elite group of senior recruiters who saw the need for an IT staffing firm dedicated to ethics, precision, and personalized service. Since then, Benchmark IT has become a highly regarded technology talent resource in the Tri-state area and a trusted partner among Fortune-ranked companies and middle-market, start-up, and growth-phase firms.

The Results

“We have a 33% response rate to review requests. They just flow in without our recruiters lifting a finger. Great Recruiters and Bullhorn together make the whole process seamless.”

John Bemis, Founder and President of Benchmark IT

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